Igniting ingenuity and entrepreneurial thinking in today’s tech-savvy student

市场部, Operations and Analytics prepares students for the digital and technical demands of a 21st century business landscape.

Students completing the 市场营销 degree programs or the 数字营销 are challenged with enhanced curricula in line with current employer needs.

除了学习金融, 会计, 经济学与管理学, 市场营销, students perform marketing analysis and create original content. They receive specific training in relevant tools and technologies, 包括社交媒体管理, 网站设计, 搜索营销, email campaigns and mobile marketing.

The combination of learning strategic marketing concepts with digital technology and analytics makes the St. 365比分网电竞 student well-prepared for a variety of roles. 毕业生可以和当地人一起工作, national and international organizations in fields such as 网站设计 and optimization, search engine marketing and content creation, as well as traditional roles in brand management, 产品开发, 客户关系, 市场研究, strategic planning and advertising.

Premier 市场营销 Research

钱德拉Sirvastava, 市场营销助理教授, recently had a paper accepted at the Journal of 市场营销. A premier journal in the marketing field. Entitled “ Customer Orientation and Financial Performance: Women in Top 管理 Teams Matter!”, finds that having high female representation among board members and more marketing-experienced board members strengthens the link between female influence in the top management team and customer orientation.

计划的好处

通过提供的课程, students can receive certifications and experience in the latest marketing technologies, including Hootsuite for social media marketing, HubSpot Inbound and Google AdWords for digital marketing, Google Analytics for marketing metrics, and Salesforce for sales and relationship marketing.

Many graduates pursue advanced degrees, such as a 工商管理硕士 (MBA), to continue their education and focus on entrepreneurial thinking, innovation and business management.

The department now offers a 数字营销, available to all St. 爱德华大学学生. The minor provides students from a variety of disciplines the ability to gain analytical expertise, practice with specific channels and experience in digital marketing.

Students work alongside experienced faculty mentors to put their knowledge to practice in Austin’s thriving start-up scene. 许多收获会带来实习机会, volunteer opportunities and full-time job offers through faculty connections.

Students may choose from the following degrees:

教职员工

联系 the 市场营销, Operations and Analytics Department

For additional information about the 市场营销 Operations and Analytics Department or its degree programs, 接触:

Dr. 韦斯利Pollitte
市场营销, Operations and Analytics Chair
wpollitt@uupt.net
512-233-1624